![]() Instead, they opt to focus their modifications on the esthetics. Most owners choose to keep the original engines, as they’re one of the vehicle’s staples and an ode to good manufacturing. Modifying vehicles with aftermarket parts is a practice that is deeply embedded in the car culture of America, and old body style trucks are an excellent platform for customization. ![]() Thus, the “Old Body Style” term was coined, and the culture surrounding it came to be. ![]() A severe lack of style and innovation were simultaneously occurring right as the soon-to-be OBS trucks were leaving standard service.Įnthusiasts quickly realized that these pickup trucks could really stand out with just a good paint job and set of rims. Like with many car manufacturers, the drive to increase sales had led to the more generic designs and departure from the ‘built to last’ mentality. The late ‘90s and early 2000s saw pickup trucks move in a new direction, shifting focus towards a more cost-saving construction. But unfortunately, they were followed by the uninspiring boxed designs of the ‘80s, which were panned by critics yet still found niche popularity among low-rider communities. The cars of the ’70s have long been desirable, beginning as far back as their inception. As the years pass, the boundary for the age of what is considered a “classic” car moves accordingly.
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